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A global celebration of kindness.

World Kindness Day is observed internationally on 13 November, recognising the power of kindness. Introduced in 1998 by the World Kindness Movement, a coalition of nations’ kindness NGOs, today it is observed across many countries, including Canada, Australia, Nigeria, Singapore and the United Arab Emirates.

Every World Kindness Day, Kindness Factory activates our global community to show the lasting impact of kindness.

A day of impact

World records, live events and kindness in schools

Join the movement

Join the kindness movement.

Leading up to World Kindness Day and on 13 November, we’d love you to join the movement. Perform and log your #OneSmallAct of kindness, follow us on social and share our story.

Log your #OneSmallAct

Help us reach our goal of 10 million acts of kindness. Every act you log counts, from calling your mum to helping out at a shelter.

Log your #OneSmallAct

Help us reach our goal of 10 million acts of kindness. Every act you log counts, from calling your mum to helping out at a shelter.

Bring it to your school

Free World Kindness Day activities from the Kindness Curriculum, ready to download and run with your class.

Bring it to your school

Free World Kindness Day activities from the Kindness Curriculum, ready to download and run with your class.

World Kindness Day highlights

Why kindness

Unleash the power of kind.

Kind is good for the body and mind. Small acts ripple outward, for the person receiving them and the person giving.

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Enriches everyday life

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Kindness is contagious

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Fosters a more positive outlook on life

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Boosts the immune system

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Kindness is the opposite of stress